Marketing and Promotion - Revision history

AFRLme at 17:56, 15 September 2022

2022-09-15T17:56:26Z

AFRLme at 11:34, 13 September 2022

2022-09-13T11:34:40Z

AFRLme at 11:32, 13 September 2022

2022-09-13T11:32:13Z

AFRLme at 11:29, 13 September 2022

2022-09-13T11:29:38Z

AFRLme at 10:37, 13 September 2022

2022-09-13T10:37:05Z

AFRLme at 23:51, 12 September 2022

2022-09-12T23:51:45Z

AFRLme at 23:50, 12 September 2022

2022-09-12T23:50:46Z

AFRLme at 23:44, 12 September 2022

2022-09-12T23:44:17Z

AFRLme at 23:40, 12 September 2022

2022-09-12T23:40:56Z

AFRLme at 22:44, 12 September 2022

2022-09-12T22:44:18Z

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 The question you need to ask yourself is: "is the cut of all of your games profits the publisher wants in exchange for their promotion services & brand popularity worth it?". This is a difficult question to answer because it's technically possible to promote & market & self-release games without a publisher, but on the other hand an established well known publisher might guarantee you a bunch of sales just from their brand name alone. It's a game of weighing up the pros & cons. Also not all publishers will give you money, & the ones that do may want some say in the direction your game takes, so that is also something you have to consider when it comes to publishers. Also say no to unknown publishers or relatively unknown publishers as it's most likely a waste of time as you have no way of knowing what their marketing & promotion skills are like, & it could even be a scam meant to make easy passive money for them in exchange for very little to no work on their part. Make sure you read the '''small print''' on contracts & '''never''' sign anything you aren't sure about.
-== CrowdxPatron Based Funding ==
+== Crowd & Patron Based Funding ==
 To be honest crowdfunding is not really as viable these days because all of the crowdfunding platforms are oversaturated with people trying to get their work-in-progress games & game ideas funded & there's too many for the generous people on them to chuck money at each & every single project; also it doesn't help that a number of funded campaigns have stained crowdfunding & made people think twice before chucking money at a project that they have no idea whether or not it will ever end up getting released.

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 === Patron Funding ===
-Patron based funding is not a viable solution for non-nsfw games, but it can be lucrative for nsfw games because people love to chuck money at adult content & in the cases of sites like [https://patreon.com Patreon] & <span class="spoiler"><html><a href="https://subscribestar.adult" target="_blank">SubscribeStar</a></html></span> (warning: nsfw only patron platform), an indie game developer or small studio can easily make $1000's per month if they market & promote themselves properly & learn what sort of content people '''actually want'''.
+Patron based funding is not a viable solution for non-nsfw games, but it can be lucrative for nsfw games because people love to chuck money at adult content & in the cases of sites like [https://patreon.com Patreon] &  [https://subscribestar.adult SubscribeStar] (warning: nsfw only patron platform), an indie game developer or small studio can easily make $1000's per month if they market & promote themselves properly & learn what sort of content people '''actually want'''.
 Anyway, the biggest difference between crowdfunding & patron based funding is that crowdfunding is a one time thing & usually requires the campaign to at least reach the initial goal to be classed as successful & guarantee you get funded, whereas patron based funding uses a content or subscription based payment system where you will get paid each time you upload new content or once per month by all of the patrons who are supporting you. Both platforms however use the same tier based approach when it comes to rewards, so don't expect to get money without having to provide your backers/patrons with something in return.

@@ Line 135: / Line 135: @@
 === Patron Funding ===
-Patron based funding is not a viable solution for non-nsfw games, but it can be lucrative for nsfw games because people love to chuck money at adult content & in the cases of sites like [https://patreon.com] & <span class="spoiler">[https://subscribestar.adult/ SubscribeStar]</span> (warning: nsfw only patron platform), an indie game developer or small studio can easily make $1000's per month if they market & promote themselves properly & learn what sort of content people '''actually want'''.
+Patron based funding is not a viable solution for non-nsfw games, but it can be lucrative for nsfw games because people love to chuck money at adult content & in the cases of sites like [https://patreon.com Patreon] & <span class="spoiler"><html><a href="https://subscribestar.adult" target="_blank">SubscribeStar</a></html></span> (warning: nsfw only patron platform), an indie game developer or small studio can easily make $1000's per month if they market & promote themselves properly & learn what sort of content people '''actually want'''.
 Anyway, the biggest difference between crowdfunding & patron based funding is that crowdfunding is a one time thing & usually requires the campaign to at least reach the initial goal to be classed as successful & guarantee you get funded, whereas patron based funding uses a content or subscription based payment system where you will get paid each time you upload new content or once per month by all of the patrons who are supporting you. Both platforms however use the same tier based approach when it comes to rewards, so don't expect to get money without having to provide your backers/patrons with something in return.

@@ Line 121: / Line 121: @@
 The question you need to ask yourself is: "is the cut of all of your games profits the publisher wants in exchange for their promotion services & brand popularity worth it?". This is a difficult question to answer because it's technically possible to promote & market & self-release games without a publisher, but on the other hand an established well known publisher might guarantee you a bunch of sales just from their brand name alone. It's a game of weighing up the pros & cons. Also not all publishers will give you money, & the ones that do may want some say in the direction your game takes, so that is also something you have to consider when it comes to publishers. Also say no to unknown publishers or relatively unknown publishers as it's most likely a waste of time as you have no way of knowing what their marketing & promotion skills are like, & it could even be a scam meant to make easy passive money for them in exchange for very little to no work on their part. Make sure you read the '''small print''' on contracts & '''never''' sign anything you aren't sure about.
-== Crowdfunding ==
+== CrowdxPatron Based Funding ==
-To do...
+To be honest crowdfunding is not really as viable these days because all of the crowdfunding platforms are oversaturated with people trying to get their work-in-progress games & game ideas funded & there's too many for the generous people on them to chuck money at each & every single project; also it doesn't help that a number of funded campaigns have stained crowdfunding & made people think twice before chucking money at a project that they have no idea whether or not it will ever end up getting released.
 == Distribution ==

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 === Always Know Your Target Audience ===
-This rule is really important as it's pointless trying to sell your game to people who have zero interest in it. You do this by advertising in places where you know they are more likely to appreciate the game. Plugging your game to the wrong people is the same equivalent of shamelessly playing the follow the #hashtag trend game on Twitter, sure you might get a ton of followers from it, but what's the point when most of them will have zero interest in your game; & at that point you might as well just be playing the old Myspace numbers game to see who can acquire the most fake friends.
+This rule is really important as it's pointless trying to sell your game to people who have zero interest in it. You do this by advertising in places where you know they are more likely to appreciate the game.
 === Research: Google is your Friend ===
@@ Line 120: / Line 120: @@
 The question you need to ask yourself is: "is the cut of all of your games profits the publisher wants in exchange for their promotion services & brand popularity worth it?". This is a difficult question to answer because it's technically possible to promote & market & self-release games without a publisher, but on the other hand an established well known publisher might guarantee you a bunch of sales just from their brand name alone. It's a game of weighing up the pros & cons. Also not all publishers will give you money, & the ones that do may want some say in the direction your game takes, so that is also something you have to consider when it comes to publishers. Also say no to unknown publishers or relatively unknown publishers as it's most likely a waste of time as you have no way of knowing what their marketing & promotion skills are like, & it could even be a scam meant to make easy passive money for them in exchange for very little to no work on their part. Make sure you read the '''small print''' on contracts & '''never''' sign anything you aren't sure about.
 == Distribution ==

@@ Line 101: / Line 101: @@
 === Questions and Answers ===
-You could consider doing a live Q&A while you work on your game, or even find a blogger or podcaster to do a live interview with.
+You could consider doing a live Q&A session while you work on your game, or even find a blogger or podcaster to do a live interview with.
 == Blogging ==

@@ Line 65: / Line 65: @@
 ◻️ <span class="inlinecode">#screenshotsaturday</span> - saturday only & must include an image, gif, or video of your work-in-progress game (used to generate interest & potential followers).
 <hr>
-That's about all you really need to know about Twitter, but before I move onto the next subject I would just like to give a small shoutout to the  [https://tweetdeck.twitter.com/ Tweetdeck] provided by Twitter themselves as it's much nicer to use than Twitter itself. You can compose tweets, or like & subscribe other peoples tweets too, but the reason I like it is because you can create columns that show tweets from specific users or that contain specific #hashtags & in that regard it's super useful & makes using Twitter so much easier & faster because everything you want is listed on a single page.
+That's about all you really need to know about Twitter, but before I move onto the next subject I would just like to give a small shoutout to the  [https://tweetdeck.twitter.com/ Tweetdeck] provided by Twitter themselves as it's much nicer to use than Twitter itself. You can easily compose new tweets, or like & retweet other peoples tweets too, but the reason I like it is because you can create columns that show tweets from specific users or that contain specific #hashtags & in that regard it's super useful & makes using Twitter so much easier & faster because everything you want is listed on a single page.
 [[File:Tweetdeck.png|1070px]]

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 == Forums ==
-& finally we have the old classic way of spreading news about your game projects, yes that's right... forums. They are kind of like dinosaurs these days, but plenty of people still use them & there's lots of forums related to game development that you can probably stumble your way into & use for promoting your game projects through.
+The good old classic tried, tested, & true way of spreading news about your game projects, yes that's right... forums. They are kind of like dinosaurs these days, but plenty of people still use them & there's lots of forums related to game development that you can probably stumble your way into & use for promoting your game projects.
 == Let's Plays ==

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 === Research: Google is your Friend ===
-Well, not just [https://google.com Google], but all search engines in general, such as: [https://yahoo.com Yahoo], [https://bing.com Bing], & [https://duckduckgo.com DuckDuckGo], etc. Instead of immediately asking for help on a forum or reddit, consider checking out a search engine like Google, or a video service like YouTube, because more often than not you will find a load of other people have already asked the same question before, or someone has posted a video about it. The same thing goes for research. Search engines & YouTube are just king when it comes to finding out information about most things.
+Well, not just [https://google.com Google], but all search engines in general, such as: [https://yahoo.com Yahoo], [https://bing.com Bing], & [https://duckduckgo.com DuckDuckGo], etc. Instead of immediately asking for advice on a forum or reddit, consider checking out a search engine like Google, or a video service like YouTube, because more often than not you will find a load of other people have already asked the same thing before, or someone has posted a video about it. The same thing goes for research. Search engines & YouTube are just king when it comes to finding out information about most things.
 === Plan, Plan, and Plan Some More ===

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 This page is intended as a quick summary of the various different methods that you can use for marketing & promoting your released & work-in-progress games. Please take this guide with a pinch of salt as I am only providing you with my own personal knowledge, as well as some theoretical solutions & I'm not giving you a play by play guide on how to do this or that, but you can feel free to use Google for that as I'm sure there are plenty of guides & videos on how to best utilize the various services I am mentioning below, if you are willing to put in some effort & do a bit of searching for them.
-== Google is your Friend ==
+== General Rules for Marketing and Promotion ==
 Well, not just [https://google.com Google], but all search engines in general, such as: [https://yahoo.com Yahoo], [https://bing.com Bing], & [https://duckduckgo.com DuckDuckGo], etc. Instead of immediately asking for help on a forum or reddit, consider checking out a search engine like Google, or a video service like YouTube, because more often than not you will find a load of other people have already asked the same question before, or someone has posted a video about it. The same thing goes for research. Search engines & YouTube are just king when it comes to finding out information about most things.
 == Social Media ==